Dashing Diva / Franchise Information


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This guide addresses the questions most frequently posed by potential Dashing Diva franchisees. It has been developed to help you better understand what is involved in applying for, and owning, a Dashing Diva franchise. If you have any additional questions not addressed in this document, please contact Robert Cleary, Director of Operations, at 516-621-6565 (email: robert@dashingdiva.com)

Note: This advertisement is not an offering. An offering can only be made by an offering prospectus first filed with the New York State Department of Law.

1.	What is franchising?
2.	What does it mean to be a Dashing Diva franchisee?
3.	Do I need to have owned a nail salon previously to be considered for a Dashing Diva franchise?
4.	What is the initial fee to become a Dashing Diva franchisee?
5.	How long is my franchise fee good for?
6.	What are the ongoing costs to be a Dashing Diva franchisee? Do I pay a royalty?
7.	What does it typically cost to build a Dashing Diva store?
8.	What additional pre-opening costs are involved in opening a Dashing Diva?
9.	Who designs my Dashing Diva store? Do I need to hire an architect?
10.	Who builds my store? What should I look for in a contractor?
11.	How do I go about choosing a site for my Dashing Diva? Do you offer assistance?
12.	Do you need to approve my lease? Do you help me negotiate with the landlord?
13.	What kind of store furniture and fixtures will I need to purchase? Where will I get them? How much will it all cost?
14.	What kind of salon equipment will I need? Where will I buy it?
15.	What other supplies will I need? Where will I get them?
16.	Where will I get the products needed to perform Dashing Diva services? Am I required to purchase all of these products from Dashing Diva?
17.	What retail products must I carry? Must I purchase all of these products from Dashing Diva? Am I permitted to sell other retail products besides Dashing Diva products?
18.	What type of training support does Dashing Diva provide to its franchisees? Is the support ongoing?
19.	What all do I get in exchange for my franchise fee and monthly royalty payments?
20.	What are the critical factors that determine success of a Dashing Diva franchisee?
21.	How do I get started? What are all the steps involved and the estimated time frame? Is there a Franchise Application form?

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