Question #8
What additional “pre-opening” costs are involved in opening a Dashing Diva?

In addition to paying the initial franchise fee and the cost of the store build-out (which includes construction, furniture, fixtures and equipment), you will incur additional costs prior to opening your store. Please review Item 7 of the UFOC.

These costs are likely to include:

Store Lease Deposit – depending on the landlord, could equal 3 months rent.

Design Fee – for an architect to design your store interior (based on specs provided by Dashing Diva corporate office)

Store Signage – usually not included in the construction quote

Opening Inventory – you will need to purchase all of the Dashing Diva retail and service products prior to opening

Grand Opening Advertising – e.g., flyers, posters, postcards, local newspaper ads, etc. to announce your store opening to the public

Pre-opening salaries – for nail technicians, assistant managers, etc. while they train

Travel and lodging expenses

Insurance (i.e., comprehensive general liability insurance, worker’s compensation and liability, etc.) – usually payable quarterly (or semi-annually)

Utilities Deposit

Professional Fees – for an attorney, accountant, bookkeeper

Additional Funds – as a rule of thumb, we recommend having a “reserve” of 3 months’ worth of operating expenses

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