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Question #19
What all do I get in exchange for my franchise fee and monthly royalty payments?

a physical visit to approve your proposed site

a floor plan from our architect (to help maximize your space and determine optimal layout)

store build out specification book

Operations Manual

Training Manual (and video)

Product Manual

store operations training

nail technician training

innovative marketing programs (including bi-monthly in-store promotional plans, special events, “guerrilla” marketing tactics, etc.)

point-of-sale collateral material support

Public Relations/Special Events support (awareness building for Dashing Diva brand with key market “influencers”)

web site template for individual franchisee location(s)

What are the critical factors that determine success of a Dashing Diva franchisee?

adequate capitalization (for store build out and first 3 months of operating expenses)

a great location with an affordable rent

tightly managing your construction costs (both labor and materials)

prior experience owning/operating a nail salon

ability to find, hire, and retain good nail technicians

passion and commitment to elevate the perception of the neighborhood nail salon to a higher plane

 

 




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