Port Washington, New York, November 2, 2007 -

New Yorkers pride themselves on their fashion and cultural savvy, but when it comes to getting “camera ready” beautiful, Angelenos know a thing or two about creating the perfect beauty look. No surprise then that Dashing Diva, New York’s hottest nail salon chain, decided to put down roots in southern California (in Old Town Pasadena, to be precise). Voted “Best Manicure Experience” in New York Magazine’s annual “Best Of” survey and featured in Allure magazine’s “Directory of Five Star Manicures and Pedicures” and InStyle magazine’s “beauty black book,” Dashing Diva is a favorite of customers and beauty editors alike. It offers a host of inventive manicures and pedicures (waxing too), more than 150 different shades of nail polish, and scores of innovative hand and body care products – all delivered in a unique and highly memorable setting that The Wall Street Journal termed “a Social Experience.”

The newest Dashing Diva, the largest one to date in the United States at 2,600 sq. ft., has 12 pedicure stations, 10 manicure stations and a special V.I.P. area that offers simultaneous manicure and pedicure services. The interior design is dramatic and “quite unlike any nail salon in California,” explains Leila Lee, who along with her partner, Jiwon Chong, opened the store late last year, in time to meet the demand for holiday services and gift certificates. The facility also has 2 treatment rooms, for waxing and facials, and its own “tea bar.” It’s a perfect venue for bridal showers, Sweet Sixteen and birthday parties, and “Girls’ Night Out” sorties. There’s even a special manicure and pedicure service for “little divas” 8-and-under that’s sure to make it a hit with moms wondering how to top last year’s birthday party!

In addition to offering its menu of inventive and “luxurious-yet-affordable” manicure and pedicure services, Dashing Diva Pasadena also offers the company’s Virtual Nails™ service. As seen on ABC-TV’s The View, and in leading fashion and lifestyle magazines, Virtual Nails™ are thin, clear plastic full-cover nails, available in 160 different sizes, which fit over your natural nails like a “shield.” Unlike acrylic and UV Gel methods of nail extensions, Virtual Nails™ allow the natural nails to grow out undamaged underneath, making them a great option for nail-biters or anyone who has trouble growing their nails.

Dashing Diva
27 North Raymond Avenue
Pasadena, CA 91103
626-449-DIVA (3482)

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About Dashing Diva
Dashing Diva is fast becoming the world’s leading “nail spa,” with locations in New York, California, North Carolina, Japan, Singapore, Philippines, Kuwait and Australia. Dashing Diva provides highly innovative nail care products and services in an ultra-hygienic and unique, branded environment that is re-inventing the nail salon “experience” for thousands of customers each day.

Dashing Diva Franchise Corp. is an affiliate company of KMC-Exim, the world’s largest manufacturer of artificial nails. Dashing Diva’s corporate offices are located at 1 Harbor Park Drive, Port Washington, NY 11050. For more information, visit www.dashingdiva.com or call 516-621-6565.

Media Contact:
Samantha Dark
(212) 529-4038
sam.dark@redconsultancy.com

Company Contact:
Robert Cleary
(516) 621-6565 ext. 307
robert@dashingdiva.com